MTS India goes Bollywood in a short way

MTS to offer free movies to data, smartphone customers

MTS is jumping on the OTT bandwagon by offering a catalog 2014 Sep_1of short films and encouraging further content creation by subscribers.  MTS is hoping this move will help push their data plan take up and push non-voice revenue contributions.  It is not clear from these reports in data will be counted towards customer’s data pricing plan or zero-rated.  Once again, while this looks to be some sort of revenue sharing deal, no details are available and no one could be reached for comment.

  •  MTS India has partnered with Shotz7 to bring to its customers a gallery of more than 800 exclusive short films with a new movie also releasing every Friday. Currently MTS Movies showcases films in Hindi and English, however going forward, the Company plans to bring short films in Tamil, Kannada, Bangla and Gujarati as well.
  • “As a telecom service provider, we see three drivers for data consumption — strong network, affordability of services and customised content. We have been working on this in a holistic manner to ensure we provide our customers a complete package,” Musatov said.
  • The service has been supported by film-makers and Bollywood personalities such as Anurag Basu, Shoojit Sircar, and Sanjay Misra, it added.
  • SSTL and Shotz7 have also announced a 72-hour film making contest to give budding film-makers 72 hours to make a short movie. The winner will get a cash prize of Rs 5 lakh and mentorship of one of the jury members.

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