Bharti Airtel Wynk – Operator Strikes Back

Anything you can do I can do better

Anything you can do I can do better.  Bharti Airtel launches 2014 Sep_4_1its own OTT music app – Wynk.  Bharti has amassed an impressive music library of 1.7 million songs in partnership with the likes of Universal Music & EMI Music.  The app allows users to stream, download and buy music.  The app is not operator dependent and can be used subscribers from any operator and is available from Google Play and iTunes store.

What’s the catch?  The free version will only stream 100 songs per month – that’s about 5 hours’ worth of song before user is hit with the “buy a Wynk Freedom subscription”.  The actual subscription comes in two forms – Wynk Plus and Wynk Freedom (Add-free).

As usual no commercial behind-the-scenes deal details were released.

  • Wynk Freedom subscription at Rs 129 is available exclusively to Airtel customers in 3G circles using Android phones will allow them to get all-inclusive unlimited streaming and download of music without incurring additional data charges. Wynk Freedom subscribers can stream or download up to 500 songs a month. Data charges will apply to Wynk Freedom subscribers after the 500 song limit.
  • With Wynk Plus, users can enjoy unlimited in-app song downloads and play music offline at Rs 99 on Android and Rs 60 on iOS. Airtel customers using Android phones can have a introductory price of Rs 29 on this.
  • Airtel customers can pay for all purchases on the app using their Airtel balance or bill. Other customers have the option to pay using online banking.

 More Here…  [Indian Television]


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