Sprint’s new price plans: No more ‘Framily,’ but more data
- A family with four phone lines would spend $160 per month to share 20GB of data, Sprint said. Four lines with the same amount of data are advertised online by Verizon (VZ, Tech30) and AT&T (T, Tech30) at $310 per month. At T-Mobile (TMUS), that plan would cost $180.
- The new plans will carry new branding, meaning Sprint will phase out the “Framily Plan” — for family and friends — branding in which it has invested heavily.
- CEO Marcelo Claure said the company would reimburse customers for the costs of switching from other carriers, such as cancellation fees.