Sprint CEO: Price Cuts First, Best Network Next
- Sprint’s new CEO Marcelo Claure is amped up to make the struggling carrier the next disruptor in the US wireless market, and his plan to do so starts next week with new, aggressive pricing plans.
- “We’re going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor,” he said, adding that “very disruptive” rate places are coming next week, and Sprint will react quickly to bring competitive offers to potential customers.
- And, if today’s pep talk wasn’t enough to motivate Sprint employees to achieve his simple goal of bringing in more customers than they lost, Claure promised — to wild applause — he’d fly in his business partner David Beckham when that’s achieved. That’s one way to win over your new employees…
More Here…. [LightReading]